---
title: How to create a landing page?
description: Landing Pages, or micro-sites, are pages where you advertise unique content, with the aim of increasing contact capture and generating business opportunities.   Each visitor of your online shop can be
---

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# How to create a landing page?

Landing Pages, or micro-sites, are pages where you advertise unique content, with the aim of increasing contact capture and generating business opportunities.

 

Each visitor of your online shop can become a lead and, later, a customer! This is one of the most used strategies to attract potential customers.

 

See how to create a landing page optimized for conversion:

1. Go to the area Website - Configurator - Contents.

![](https://helpcenter.casafari.com/hubfs/Knowledge%20Base%20Import/s3.amazonaws.comcdn.freshdesk.comdatahelpdeskattachmentsproduction6141651248originalnIDbr0tg8CW4w0h73uUuDD6EK32i6nYn-g.png)

2\. Check the Landing Pages option.

![](https://helpcenter.casafari.com/hubfs/Knowledge%20Base%20Import/s3.amazonaws.comcdn.freshdesk.comdatahelpdeskattachmentsproduction6141651334originalJIlGoqUpfU1vpLKD0RNrFEOfzKPyocIS2A.png)

3\. Click on Edit.

4\. Set website visibility and URL.

![](https://helpcenter.casafari.com/hubfs/Knowledge%20Base%20Import/s3.amazonaws.comcdn.freshdesk.comdatahelpdeskattachmentsproduction6141651615originalg8GQ_bMM20QOe0PR_w1WZGkKReh13oM_RA.png)

5\. Write titles for the form, main highlight and long description.

![landingpageeng](https://helpcenter.casafari.com/hs-fs/hubfs/landingpageeng.png?width=670&height=330&name=landingpageeng.png)

6. Define Call to Action\*.

7\. Add keywords and a description optimised for SEO\*.

![calltoactioneng](https://helpcenter.casafari.com/hs-fs/hubfs/calltoactioneng.png?width=670&height=330&name=calltoactioneng.png)

8\. Upload photos and/or access the image database.

![](https://helpcenter.casafari.com/hubfs/Knowledge%20Base%20Import/s3.amazonaws.comcdn.freshdesk.comdatahelpdeskattachmentsproduction6141651701originaleiOcDkzTS97G3UhqdsmGeqQanxbenky4AA.png)

9\. Click Save.

10. Publish on the website.

 

Notes:

 

Call to Action aims to encourage the audience to take an action. It helps increase the number of visits to the website pages and generate new business opportunities.

SEO (Search Engine Optimization) help the company's website to be easily found in search engines (Google, Yahoo!, among others).

This feature is available for all CASAFARI CRM users.

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